With operations dating back to 1946, when Hazel Heath began selling jams and jellies out of her Homer, Alaska kitchen, Alaska Wild Berry Products is a well-known symbol of Alaska's natural bounty. Every summer since 1946, many Alaskans have enjoyed picking wild berries for the company, which turns the harvest into wild berry jams and jellies, syrups and sauces, chocolates, fudges and other candies.

Alaska Wild Berry Products has expanded considerably since its humble beginnings. The company now features world-wide distribution, partnerships with other Alaskan businesses and the Wild Berry Park and Theater. A walking path, reindeer petting zoo along with snack shops and a replica old-time village awaits customers who have browsed their way through the store.

In August 2006, AIDEA participated at 90 percent with First National Bank Alaska in a deed of trust on the Alaska Wild Berry Products main store in Anchorage.

With the addition of the Wild Berry Theater, the Alaska Wild Berry Products location is becoming a night-time destination as well. Concerts, movies and special events are helping this Alaskan jelly and candy icon become a year-round destination not only for Alaskans, but for tourists as well.